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About Singapore Pools



Singapore Pools celebrates our 50th anniversary in 2018 with a special commemorative brand identity.
The unfurling ribbon forming the number 50 in one unified pattern represents Singapore Pools' unwavering commitment for community benefit. It also symbolises Singapore Pools' journey from our beginning to our current status – being trusted by customers and valued by the community.
Blue is our corporate colour, and we regard blue as the colour that conveys the virtues of reliability and responsibility. Adopting the corporate colour blue in our 50th Anniversary logo, symbolises our commitment towards providing a safe and trusted betting environment to counter illegal gambling. This is in keeping with our business philosophy on doing what is right to protect and care for our customers.
The 50th Anniversary logo is also accentuated with gold, a colour that evokes warmth, which is associated with Singapore Pools' footprint in the community. It is also a mark of our golden jubilee.

Vision

A world-class socially responsible gaming company trusted by customers and valued by the community.

Mission

We provide safe and trusted betting to counter illegal gambling.

Values

  • Respect: We embrace diversity and treat everyone with respect and dignity.
  • Integrity: We mean and do what we say.
  • Innovation: We challenge our assumptions and adopt better ideas to drive performance.
  • Customer Care: We care for our customers.
  • Community: We uplift the community through active engagement and collaboration with our beneficiaries and partners.
  • One Organisation: We act as one organisation guided by a common purpose.

Operating environment

We are 100% owned by the Tote Board which reports to the Ministry of Finance. Our betting products and services are regulated by the Ministry of Home Affairs and the Ministry of Social and Family Development.
Our sales channels include our network of branches and third-party retail agents located at supermarkets, provision shops, convenience stores and football clubs, as well as 'live' sports entertainment venues.
Customers who meet our social safeguards requirements can open a Singapore Pools Account.

Product portfolio

ProductDescriptionSince
TOTO6 out of 49 lotto gameMay 1968
The Singapore Sweep7-digit pre-printed sweepstakes gameFebruary 1969
4D4-digit lottery gameMay 1986
Sports BettingFootball and motor racingMarch 1999
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